Cleaning out the Bloglines backlog, and - though it's not timely - wanted to highlight this March Editor & Publisher piece:
John Winn Miller, publisher of The Olympian, the
Knight Ridder daily in Olympia, Wash., says he's mad as hell and he's
not going to take it anymore -- especially from popular syndicated
columnist Cal Thomas.
"I'm tired of hearing radical columnists like you
besmirch the good men and women who struggle daily to put out the very
best newspaper they can," Miller writes in his paper today. Ironically,
The Olympian itself carried Thomas' offending column on Sunday.
"Once again you've trotted out that stale cliche that
newspapers like mine are undermined by what you claim is a liberal
bias," Miller charges. "I know I can't change your mind. But I'll be
doggone if I'm going to let your slander of my colleagues go
unchallenged anymore."
Miller goes on to condemn the notion of "political litmus tests" in newsrooms. Cal Thomas responds . . . sort of:
Thomas responded, saying the findings of a Project
for Excellence in Journalism [site] survey show "continuing distrust of the
major media in this country. Rather than defending the bona fides of
his newspaper staff, Mr. Miller might consider the findings themselves.
If people are not persuaded of the fairness and balance he asserts,
they won't buy the newspaper, anymore than people will patronize
fast-food establishments they believe serve spoiled hamburgers."
The columnist, who's syndicated to nearly 600
newspapers by Tribune Media Services, added: "In business -- and
newspapers are a business -- it matters less what the publisher or editor thinks than what the readers
believe. As the survey shows, only 7% of journalists identify
themselves as conservative and 33% say they are liberal.
See the circularity? Thomas can't point to anything specific, but after years of a concerted movement of jumping up and down about media bias as an influential voice in the pages of said media, he can then point to public distrust of the media as evidence of his original point. Not to argue that the media is therefore unbiased, but only to further point out that it doesn't follow from this that public distrust is attributable to a conservative-liberal ratio of journalists in newsrooms, as Thomas implies. Everyone distrusts the media -- liberals I know are just as paranoid about perceived conservative bias as vice versa.
In fact, this "liberal-conservative" dichotomy is a false one. To bang away at the notion that there are x-number more liberals than y-number conservative totally ignores the presence of moderates in the newsroom.
Here is the PEJ section on journalism and values Thomas is referring to. And here is their chart:

And failing to note the distinction between national and local outlets is also telling. The divide is far less dramatic, and the vast majority of Americans still gets their news from their local papers. This may not be a big deal in reality, but Cal Thomas is playing fast and loose with the numbers so as to wield his broad brush; after all, The Olympian is not The Washington Post.
Not to argue that Americans shouldn't distrust their media (and they ought to distrust their government more), but only to show that a core pillar of conservative pudits' repetitive victimology is a pillar made of sand.
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